Amazing
Secrets Of A Free Traffic Generation MASTER
by: Willie Crawford
Copyright 2004 Willie Crawford
Without traffic to your website, you're not going to make any money in your
online business (unless you're able to tap into someone else's traffic).
For many websites... especially new sites, one of the fastest, surest ways to
drive traffic to the site is pay per click search engines. The RISK in using pay
per clicks is that you don't know how well that traffic is going to convert
before you've paid for it. You can adjust your webpages and your pay per click
listing fairly quickly, but today I want to share with you two of my MAJOR free
traffic generation methods.
The most powerful weapon I've used in my marketing arsenal lately is actually...
blogging. A blog is simply an on-line diary or weblog. Since they are usually
updated frequently, the search engines love them and visit them often.
The way that I use my blogs is that when I make a post, I include a link to a
site or webpage that I want spidered by the search engines. Google actually
visits my blogs daily, and takes snapshots of everything there, and follows
links from the pages, and takes snapshots of those pages! So, I make minor
changes to pages that I want to get ranked higher, and then I "help" Google to
find those updated pages. It's a simple, ethical, and very powerful method.
I'm fairly new at blogging, but I'm quickly getting the hang of it. Most of what
I know about blogging I learned from a course by my friend Paul Short. The
course is called RSS Exposed. I recommend you get a copy of Paul's course today
and set aside 2 hours to digest it. Get it at:
http://www.profitautomation.com/app/adtrack.asp?AdID=109478
Paul is like me... he's very busy, and doesn't have time for fluff. So his
course is under 100 pages, and it's all "stuff" that you can read and then
immediately implement.
Does this stuff work thought. My friend Stephen Pierce taught me that NOTHING is
more powerful than concrete PROOF. So let's look at how I rank for a few
keywords that I'm focusing on right now. I'll show you with a few of the more
than 100 niches that I have top 10.... often top 3 rankings for. I know that
showing you these examples may attract the attention of potential and existing
competitors, so I won't show you the most lucrative ones :-)
Readers who know me, know that my real online success started with a simple soul
food or southern cookbook! That one cookbook still generates a very nice
six-figure income! This season of the year, I know that people are on-line
searching for holiday recipes and also gift-giving ideas. My logs show me how my
market finds me... keywords and sources. They show that for the cookbook, most
find my site through Google, with MSN being a distant second. Here's how I
ranked for a few cooking related terms (as of November 21st, 2004):
Soul Food Recipes - #2 out of 1,220,000
Soul Food - #3 out of 8,840,000
Soul Food Cookbook - #2 out of 273,000
Deep Fried Turkey Recipe - #3 out of 257,000
Deep Fried Turkey Recipes - #4 out of 302,000
Sweet Potato Pie - #2 out of 614,000
Sweet Potato Pie Recipe #2 out of 394,000
Fried Chicken Recipe - #2 out of 861,000
Fried Chicken Recipes - #2 out of 1,160,000
Southern Fried Chicken - #2 out of 436,000
Deep Fried Turkey - #14 out of 330,000
Pound Cake Recipe - #2 out of 547,000
Macaroni And Cheese Recipe - #1 out of 207,000
Collard Green Recipe - #4 out of 21,200
Southern Recipes - # 15 out of 4,970,000
... I guess I need to work on that last listing :-)
One of my other markets is "Internet Marketing," and those looking to start or
improve upon an online or home-based business. How do I rank there? Here are a
few of the thousands of terms that bring me in free search engine traffic (again
based upon my website logs):
Internet Marketing 101 - # 1 out of 5,550,000
Internet Marketing Course - #2 out of 10,600,000
Free Internet Marketing Course - #2 out of 11,800,000
Free Internet Marketing Lessons - #2 out of 2,810,000
Homebased Business - #9 out of 1,930,000
Homebased Business Course - #1 out of 522,000
Free Homebased Business Course - #1 out of 483,000
For those of you without your own product, let's see how I do with products I
have reprint rights to. One is a web copywriting course by Bob Serling called
Power Copywriting For The Internet. When someone is searching for that course
they search on very specific terms... but... since their search is so specific,
a higher percentage of them will buy when they get to my website. This is a more
niche market, but some of my rankings are:
Internet Copywriter + Bob Serling - #1 out of 985
Web Copywriting + Bob Serling - # 7 out of 918
Web Copywriting Course + Bob Serling - #5 out of 16,400
Power Copywriting For The Internet - #2 out of 128,000
Another product that I have reprint rights to is an excellent course on how to
increase your website, and advertising, conversion rates. It's called, "Small
Changes - Big Profits." Here's my ranking on keywords customers have recently
used to find (and buy) this product:
Increase Website Conversion - #6 out of 2,480,000
How to Increase Website Conversion - # 6 our of 2,490,000
Note that when you enter that last phrases, Google tells you that "how to" is a
very common phrase and therefore not included in the search. However, notice
that Google found an additional 10,000 pages when I gave it that expression. Ok,
so I'm confused too :-)
My second most powerful weapon right now is that I write lots of ezine
articles... like this one. Since 1998, I would estimate that I've written over
300. Those articles are a very powerful way of getting one-way links to my site.
Those articles are a powerful way for people with specific problems or interest
to find my sites.
Here's a simple example of how powerful articles can be. I know for a fact that
the majority of people in network marketing aren't doing that great. I also know
why. The proof that I know what they are doing wrong, and how to correct it, is
provided by the fact that I was recently the #2 producing representative in a
major network marketing company for 2 consecutive months. The only reason I
wasn't #2 longer is that I've only been with the company a little over 4 month,
and that in my fourth month, I was the #1 top producing rep in the entire
company!
Recognizing what many network marketers are doing wrong... especially those that
market over the internet, I wrote an article on the topic. This article targeted
those who wanted to know why their network marketing is failing. So if you go to
Google and enter...
"Network Marketing Failing" without the quotation marks, you'll see that the
returns for webpages featuring my article take up the entire first page. If a
person were to type in the statement "My Network Marketing Is Failing" my page
ranks #1 out of 312,000. Do people search on these terms? Not as many as search
on more competitive terms, but why not go after easier terms... why not go after
"the low-hanging fruit."
People do visit my sites after reading the hundreds of articles that I've
written, and they do make purchases and join my network marketing team. That's
proof that writing and properly using articles is a very powerful traffic
generation technique. I have lots of resources on how to properly do this inside
my private membership site. If you're not a member, you should join today.
Inside the site you'll find lots more solid, usable information like you just
gotten in this article.
I've just shared with you two of my most powerful free traffic generation
methods. I actually know HUNDREDS but only use a handful. I believe that it's
better to get really good at using a few rather than tinkering with (but never
mastering) many. You need to do your research and find the techniques that work
best for you.
If you'd like a really comprehensive course on website traffic and sales
generation methods, I recommend John Reese's Traffic Secrets Course. Check out
John's course to learn a ton of ways to outflank your competition at:
http://www.profitautomation.com/app/adtrack.asp?AdID=110203
It's 14 DVD's, so realize that it will throw a LOT of information at you. Make
sure that you pick just a few techniques he covers, and then put them into
immediate action rather than letting the sheer volume of information overwhelm
you.
As I've demonstrated, being a master at generating free, responsive traffic
doesn't have to be complicated or even difficult :-)
About the author:
Willie Crawford is a corporate president, published author, seminar speaker and
host, tele-seminar speaker and host, retired military officer, karate black
belt, master network marketing trainer, and lifetime student of marketing. He
shows people how to actually generate substantial income on-line using very
simple, easily modeled systems. An example of such a system that you can study
and duplicate is at:http://ProfitMagician.com
