» Website Promotion Mistakes
When webmasters have created their final master piece, their next step is
to promote, promote and promote. This is a vital step in survival of your
website and will increase your sales and visitors.
Many webmasters, especially beginners, gets so excited and want to take
major steps so that they can get hundreds of visitors next day. Sometimes
they try to adopt many illegal ways to promote their website. This causes
their website to be banned from major search engines and as well as it is
disliked by many people. Conclusively this decreases your website reputation
drastically.
Its cause is sometime a wrong advice or some people do these steps purposely
to increase traffic without knowing its side effects. We will discuss here
these website promotion mistakes and we would advice you to never use these
techniques if possible.
Never Submit Your Website When Under construction:
It is always better to submit your website when it is fully functional. This
leaves a real bad impression on directories or search engine, wherever you
submit to. If your visitors see a under construction sign, many of them are
not going to come again, especially if this sign stays for longer.
Do Not SPAM:
Spamming can be of different types. I would concentrate on email spamming
now. Never force anyone, by sending them emails, to view your website or
product, especially if they have not subscribed for that. There are many
offers available on net that you can get thousands of emails list and use it
for your advertising. Never trust them whatever they say. You are not going
to gain anything; however, you could make more enemies and get your website
banned sometimes.
Redirectors:
Many websites use redirectors or set their fresh rates too high. It really
has a bad effect on search engine ranking. Try to avoid them as much as
possible.
Avoid Wrong Methods Of Web page Optimization:
Many people still use those old methods to hide text by changing its color
with back ground color so making it invisible to see. Do not also try to
hide text with layers. This was good enough in 1995 when search engines were
in their developing stages. Now they have got quite intelligent to overcome
such techniques and give penalty to websites using such technique.
Don’t Create Doorway Pages:
Many search engine optimizers did reverse engineering and get lot of
knowledge about search engine algorithms. They used this knowledge to create
doorway pages or welcome pages or jump pages, which were used to get first
10 positions in search engines. These pages were very well optimized for
search engines and ranked very well.
That is good if your website is very much dynamic and its pages are not well
ranked by search engines. But how could spammers can stay away? Then every
spammer used these techniques excessively and conclusively it became
difficult for people to get relevant content. Search engines then realized
this trend of increasing such vast amount of doorway pages and they penalize
those websites now which use these techniques. So I would recommend to never
using this method to promote your website.
Don’t Involve in Link Making Schemes:
I would recommend you to increase your page rank but not by using unreliable
link producing schemes. Search engines have become very choosy about which
type of links a website is having.
So it is better to never involve in links farms, auto link exchange
programs, site networks. Search engines penalize hardly those websites who
try to artificially increase their incoming links or suddenly gain so many
links in very small amount of time.
It is better to get links by legal ways. Get them from quality websites and
try your best to inbound links only.
Keyword Frequency:
It is always advised that you should not stuff your web page only with key
words, instead of using your primary keyword hundreds of times, pay your
attention to contents. If you are really so concerned about your keywords
then it is better to use different keywords at different places in your
website.
Don’t Spend Your Time On Scrap:
Sometimes we may have seen websites showing guaranteed no. 1 position in
search engines or submit your website to 1500 and plus search engines. They
are lire mostly. Because there are only about 10 major search engines which
receive about 95% of the internet traffic. All other search engines are
smaller ones and get their primary results from major search engines.
It is a real wastage of time and money if you are going to use those
schemes. Sometimes they also optimize your website in such way that it can
even get banned, so be careful.
Don’t Buy Untargeted Traffic:
Many websites claim that they will send 10,000 visitors or so. What do you
think, will that be targeted traffic and will that traffic change into your
potential customers? Think carefully and then decide before choosing any
such type of offer.
Allen Johns have been successful, in industry of online marketing, for 7
years. He describes most of his skills and experiences in his online website
http://FreePromotionGuide.com – A Free Promotion Guide
Source: http://www.selfseo.com
