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» Mazda Atenza and Mazda Taiki concept
(October 2007)

The fourth concept car in the Nagare design series, Mazda Taiki further evolves the “flow” theme to establish a breathtaking presence that clearly distinguishes it as the next in the series, and which visually expresses the atmosphere – called taiki in Japanese – that wraps the Earth in its protective mantle. The basic proportions begin with the stretched coupe form of a front-engine rear-wheel-drive layout, the short overhangs, and the liberating feel of an all-glass canopy. The challenge to create “a design that visually expresses the flow of air” was inspired by the image of a pair of Hagoromo – the flowing robes that enable a celestial maiden to fly in Japanese legend – floating down from the sky.
Press Release:
All-new Mazda Atenza and Mazda Taiki debut at the 40th Tokyo Motor Show
- New Mazda Premacy Hydrogen RE Hybrid also exhibited -
The all-new Mazda Atenza - soon to be introduced in Japan, the Mazda Taiki
concept car, equipped with a next-generation rotary engine, the new Mazda
Premacy Hydrogen RE Hybrid, a series of future-oriented powertrains, and a
variety of environmental and safety technologies will be revealed by Mazda
Motor Corporation (Mazda) at the 40th Tokyo Motor Show*1 in October 2007.
Mazda's theme for the show is "Sustainable Zoom-Zoom- Mazda's showroom today
and in the future" under which new and exciting second-generation Zoom-Zoom
products and future-oriented technologies will reflect the long-term
research and development plans to support the "Sustainable Zoom-Zoom"
program, Mazda's long-term vision for technology development which was
announced this spring.
The all-new Mazda Atenza premiered at the Frankfurt Motor Show, held last
month in Germany, and was highly rated by journalists and visitors. Marking
a quantum leap forward in blending driving pleasure with safety and
environmental performance, this model embodies Mazda's latest car-making
philosophy and offers the ultimate long-distance touring experience, making
it a striking statement of the evolution of Mazda's Zoom-Zoom. At the Tokyo
Motor Show, an even sportier and more distinctive model will be showcased
for the first time.
Mazda Taiki continues the evolution of the Nagare design theme, following in
the footsteps of the Mazda Nagare, Mazda Ryuga, and Mazda Hakaze concept
vehicles. As the fourth in the series, Mazda Taiki further advances and
refines the theme through a fusion of the Nagare (flow) design concept and
real-world technologies, such as a next-generation rotary engine and
enhanced aerodynamic performance. Mazda Taiki sets a new ideal for the
front-engine rear-drive sports car of the future.
The new Premacy Hydrogen RE Hybrid is equipped with a transverse hydrogen
rotary engine, featuring Mazda's hydrogen/gasoline dual-fuel system. The
hybrid system efficiently converts energy from hydrogen combustion to
electricity and uses it to power the motor. This vehicle promotes practical
use thanks to an extended hydrogen-fueled range, and enhanced driving
performance and packaging. Leasing is now planned to commence in 2008.
In the decade following 2010, Mazda will revise its entire powertrain
series, aimed at reaching "Sustainable Zoom-Zoom" with the emphasis on
enhanced fuel and emissions performance, combined with superior driving
performance. These next-generation powertrains will be on display, along
with the many safety technologies currently under development to realize
sustainable transportation systems.
Mazda is offering an exhilarating driving experience with vehicles that
achieve Mazda's trademark fun-to-drive performance, allied with outstanding
environmental and safety performance. Visitors will have an opportunity to
test drive the Mazda RX-8 Hydrogen RE at the clean energy vehicle demo drive
course.
Mazda will hold its press conference at 15:10 on Wednesday, October 24.
*1 The 40th Tokyo Motor Show will be held on: Wednesday, October 24 and
Thursday, October 25(press days); Friday, October 26 (invitation day); and
Saturday, October 27 through Sunday, November 11 (public days) at the
Makuhari Messe in Chiba Prefecture.
List of Major Exhibits
Reference exhibits Concept vehicles Mazda Taiki (world debut), Mazda Nagare,
Mazda Ryuga, Mazda Hakaze
Scheduled for sale or lease All-new Mazda Atenza (Japan debut)
New Mazda Premacy Hydrogen RE Hybrid (world debut)
Technical exhibits MZR 2.5L, MZR 1.3L Miller Cycle, MZR 2.0L DISI and
RENESIS engine cutaway models and touch panel exhibit
Cutaway model of Next Generation I-4 Direct Injection Gasoline Engine
Cutaway model of Next Generation Clean Diesel Engine
Cutaway model of Next Generation RENESIS (Rotary Engine 16X)
Cutaway engine model with SISS (Smart Idle Stop System)
ITS (Intelligent Transport Systems) technology
Models currently on the market New Demio, Premacy, MPV, Mazdaspeed Axela,
CX-7, Roadster with retractable hardtop, RX-8 and others
A total of 23 vehicles will be exhibited. On press day, October 24, 17
vehicles will be displayed.
Major Exhibits
1. Reference Exhibits
All-new Mazda Atenza
All-new Mazda Atenza, scheduled for imminent market introduction, embodies
Mazda's latest car-making philosophy: Zoom-Zoom Evolution. Along with
enhanced environmental and safety performance, the new model has a more
emphatic Mazda character in its design, dynamic performance, packaging and
craftsmanship. It delivers the best high-speed long-distance touring
experience, thanks to dynamic high-speed performance with class-leading
aerodynamics, supported by leading-edge safety features and excellent
driving characteristics.
Three body types are offered: 4-door sedan, 5-door hatchback (Sport), and
station wagon (Sport Wagon). The new MZR2.5L gasoline engine-developed from
the current MZR2.3L gasoline unit-yields more torque in the frequently-used
range, more linear response and acceleration feel, as well as more
economical operation. Exterior and interior design create a sporty character
along with an emotion–pleasing, premium feel. At the Tokyo Motor Show, a
bold new sportier version with large front and rear aero bumpers, sporty
grille and side spoilers is displayed for the first time. The vehicle also
features advanced safety technology including an Rear Vehicle Monitoring
system, a first for a Japanese vehicle, and CF-Net (Cross
Functional-Network) multi-control system which provides integrated control
of audio, climate control and other systems through simple, smooth operation
that minimizes movement of the driver's line of sight.
Mazda Taiki
Mazda Taiki reflects one possible direction for a future generation of Mazda
sports cars aimed at helping create a sustainable society. The fourth
concept car in the Nagare design series, Mazda Taiki further evolves the
"flow" theme to establish a breathtaking presence that clearly distinguishes
it as the next in the series, and which visually expresses the atmosphere –
called taiki in Japanese – that wraps the Earth in its protective mantle.
The basic proportions begin with the stretched coupe form of a front-engine
rear-wheel-drive layout, the short overhangs, and the liberating feel of an
all-glass canopy. The challenge to create "a design that visually expresses
the flow of air" was inspired by the image of a pair of Hagoromo – the
flowing robes that enable a celestial maiden to fly in Japanese legend –
floating down from the sky. Inspired by Japanese koinobori – the decorative
"climbing carp streamers"– the notion of creating an Air-tube became the
concept word for the interior design. In accordance, from the dashboard and
seats down to the door trim, the interior space creates the dynamic
sensation that the flow of the wind is being visually depicted. Centering
around the performance rotary engine sports packaging that is synonymous
with the Mazda name, technologies introduced for the Mazda Taiki include the
next-generation RENESIS (rotary engine 16X), which sets new standards for
environmental and driving performance, a front-engine rear-drive layout, a
unique 2-seat configuration, and Mazda's rotary sports package, which
conveys an image of lightness. The effect integrates the design theme
perfectly to realize outstanding aerodynamic performance.
New Mazda Premacy Hydrogen RE Hybrid
Compared with the Mazda RX-8 Hydrogen RE, the new Premacy Hydrogen RE Hybrid
yields 40% better output, resulting in enhanced acceleration performance and
an extended hydrogen-fueled range of about 200km, or twice that of the RX-8
Hydrogen RE. Seating capacity is also increased to give accommodation for
five adults along with greater luggage space. The hydrogen rotary engine is
changed from a longitudinal to a transverse layout and its intake/exhaust
resistance and combustion efficiency are improved to yield high output
across a wide range of engine speeds. The hybrid system employed for the
hydrogen rotary engine efficiently converts energy from hydrogen combustion
into electricity that powers the electric motor. Thanks to progress in
electric drive technology, the system realizes high energy-efficiency and a
quick response allied with low fuel consumption. Acceleration kicks in the
instant you hit the accelerator, creating a direct feeling of power.
Plant-derived Mazda Biotechmaterial*2 is used for interior plastic parts and
seat fabrics to accelerate research and development for commercial use.
*2 For details, refer to the press release published September 12, 2007.
2. Technical Exhibits
Future Powertrain Technologies
Next Generation I-4 Direct Injection Gasoline Engine
With the next-generation 2.0L gasoline engine, we are aiming for a 15% to
20% increase in dynamic performance and a 20% increase in fuel economy
(in-company comparison with the current 2.0L engine). Particular attention
was paid to direct injection, combustion control, variable valve system
technology and emission purification technology to reduce all energy losses
and raise thermal efficiency. Further, Mazda is developing a new catalyst
employing single nano technology*3 that simultaneously improves
emissions-cleaning capability and reduces the volume of precious metal
required in a 3-way catalytic converter.
*3 For details, refer to the press release published October 1, 2007.
Next Generation Clean Diesel Engine
In developing our next-generation 2.0L diesel engine, we aimed at emissions
performance to meet global standards and fuel economy raised by as much as
10%. We are also pursuing the kind of performance that allows stress-free
driving up to high engine speeds. To fulfil our aims, we are promoting
direct piezo-injection technology enabling multi-stage injection, reduction
of the weight and size of every reciprocating and rotating component as well
as the aluminum cylinder block. A two-stage turbocharger is adopted to yield
both high torque in the low rev range and an increased acceleration
response. The most advanced catalyst technologies, such as a highly
efficient catalyst to burn particulate matter, are also fitted.
Next Generation RENESIS (Rotary Engine 16X)
In developing the next-generation RENESIS, Mazda made a thoroughgoing
revision of engine dimensions including the trochoid rotor housing, adopting
a longer stroke and larger displacement of 1600cc (800cc x 2) aimed to raise
thermal efficiency and boost torque at all engine speeds. By employing the
Hydrogen RE design policy of a direct injection system and aluminum side
housing, as well as various other measures, we are further promoting the
rotary engine's merits of light weight and compact size.
SISS (Smart Idle Stop System)
Mazda's SISS restarts the engine without using an electric motor. The system
injects fuel directly into the cylinders while the engine is stationary and
ignites the fuel to create downward piston force that serves to start the
engine, resulting in fuel savings of about 10% in Japan's 10-15 mode in
addition to restarting the engine quickly and quietly.
Safety Technologies
Rear Vehicle Monitoring System (Installed in all-new Mazda Atenza)
Radar sensors in the left and right rear corners of the body detect a
vehicle approaching from the rear or in the blind area behind the B-pillars.
The system is active when traveling at 60 km/h or faster.
Multi-control system CF-Net (Cross Functional-Network) (Installed in all
-new Mazda Atenza)
A centralized display above the instrument panel close to the driver's line
of sight and steering wheel switches within easy reach of the driver allow
easy, integrated operation of audio, climate control, touring computer and
other systems.
Roll stability control system (Installed in Mazda CX-9 for North America)
The system maintains a stable vehicle attitude by ascertaining the absolute
roll angle at any given moment through a combination of information on the
vehicle's roll movements provided by the roll rate sensor, and data on
steering angle, lateral G-force, yaw rate and vehicle speed from the DSC
(Dynamic Stability Control) system.
Driving assistance technology coordinating with transport infrastructure
(2008 Hiroshima district public road ITS verification test)
Mazda is participating in an ITS*4 public road test to be held in Hiroshima
under the auspices of an organization made up of government, business and
academic institutions. The test is scheduled to begin in the fall this year.
We are in charge of developing a navigation system that supports ITS in this
test on public roads and we will collect and analyze data from systems
installed in several dozen Mazda vehicles. We are also developing an
infrastructure-cooperative driver support system that will allow the driver
to receive relevant information from sensors, beacons and other devices
installed on the road. The support system includes a right-turn collision
prevention support system, a blind corner collision prevention support
system, and a system to support the prevention of rear-end collisions when
waiting at traffic signals. Mazda is actively promoting this kind of
road-human-vehicle interface and control technology approach,.
*4 Intelligent Transport Systems
Link: Mazda Atenza and Mazda Taiki concept
Reference: PRESS RELEASE
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